Have you ever asked yourself these questions, “how does YouTube shorts work?” “How can you make money from YouTube shorts?”
I first saw shorts on Tiktok then as reels on Instagram, then WhatsApp status, twitter stories, and now the idea of short video clips of max 1 minute has taken most of the social media apps.
I think that is what then Gen Z users like most and so just as it is the rule of business, sell what the clients want and not what you want them to have.
No wonder the whole idea has tremendously spread across social media platforms. And this should ring bells at the back of your mind if you are a content creator or a business owner.
To give you a sample overview of how engaging the shorts are currently; from YouTube’s stats 15 billion Shorts are viewed daily.
What do you think you can do with such numbers if you are to Hannes just a small fraction and get them stuck to your shorts? Well, let me not jump ahead of myself discussing the advantages of shorts with you. Just keep reading to get the juicy part of this post.
In this post, I will explain to you the whole concept of YouTube shorts and whether you can or not monetize YouTube shorts.
Let us get started…
What are YouTube Shorts?
This is a way for anyone to connect with a new audience using just a smartphone and the Shorts camera in the YouTube app.
YouTube’s Shorts creation tools make it easy to create short-form videos that are up to 60 seconds long with the app’s multi-segment camera
Shorts appear in a number of places within the YouTube app, making them highly discoverable and therefore, a great way to attract viewers who aren’t already subscribed to your channel. It even has its dedicated tab, which you can access by tapping on the “Shorts” button at the bottom of the screen on the mobile app
What are their advantages/ uses to personal/business channels?
Well, if you’re already creating YouTube videos regularly, you may be wondering why you need to create Shorts too.
It is good to note that whether you’re a content creator, a brand, or a marketer, YouTube Shorts could be a vital element in your video content strategy to boost engagement and visibility on the platform.
Below I gathered what I believe is the reason why you ought to embrace this new feature.
- You will reach a bigger audience: YouTube Shorts show up in a couple of places on YouTube. Viewers can easily come across your Shorts as they scroll through the Shorts page on the website
Plus, Shorts also show up on the homepage of the YouTube app. So there are plenty of opportunities for people to notice your Shorts, view them, and eventually subscribe to your channel which means more money.
How can you make money from YouTube shorts?
Definitely, I would not end the post before telling you something about how you can use YouTube shorts to make money.
Before I explain how you can, it is important to let you know that yes you can monetize YouTube shorts. Only that it works quite differently from the normal long YouTube videos.
Also, the requirements bar to get your shorts monetized isn’t raised as high as that of the ordinary videos.
Quickly let us look at the requirements to monetize YouTube shorts against the ordinary long videos on YouTube. Take a look at the table below.
Requirements to monetize YouTube shorts.
YouTube Shorts | YouTube – Ordinary videos |
• No minimum subscribers• Must have one eligible Short uploaded• No minimum watch time• Must have an AdSense account set up• Must follow YouTube’s community guidelines and monetization policies | • Must be eligible for YPP• Must have at least 1,000 subscribers• Must have over 4,000 hours of watch time in 12 months• Must have an AdSense account set up• Must follow YouTube’s community guidelines and monetization policies |
Think of this; you create a YouTube channel today and then you upload your creative funny or beneficial video that goes viral later in the day.
At the end of the month, you qualify for a paycheck from Google AdSense. Just that simple! Are you finding the sense in this thing am trying t tell you about YouTube shorts?
Well, lest you forget am trying to answer your question “how does YouTube shorts work?” and I hope you are getting something.
Ways to monetize your YouTube shorts
There are two major ways you can use to monetize your YouTube shorts. However, just like TikTok, You still can monetize your videos indirectly.
- Use AdSense
If you are part of the YouTube Partner Program (YPP), then you are eligible to monetize your shorts through AdSense. However, there are some essential things to note.
- YouTube Creator fund
In 2021, YouTube announced a $100 million fund for YouTube Shorts creators to get more creators to use the feature.
As of April 2022, YouTube is still promoting this fund and continues to pay creators. Eligibility for the YouTube Shorts Fund is less strict than the typical monetization requirements.
Types of YouTube shorts that can be monetized
There are two different kinds of YouTube Shorts. Creators can use the Shorts camera to produce 15-second videos. However, creators cannot monetize these Shorts.
Creators can upload vertical videos from their phones for up to 60 seconds. 60-second videos are more compatible with Adsense and so they can be monetized.
The payout for YouTube shorts depends on a few different things, and payouts vary among creators. However, the payout from the YouTube Shorts Fund and ads is not very large.
It’s very minimal, compared to the earnings made in ads from the normal long YouTube videos. YouTube claims that the YouTube Shorts Fund pays creators anywhere from $100 to $10,000 per month.
How does YouTube shorts work?
With all that talk above, how does YouTube shorts work? It all depends on how you want to use the feature on YouTube for. Generally, YouTube shorts work just like Instagram reels and WhatsApp status only that in this case YouTube can compensate you for using the new feature on YouTube.
Conclusion
With YouTube shorts, creators get a payout based on views and engagement, and location. It seems there isn’t a guaranteed formula for making money. That doesn’t say creators can’t make money with YouTube Shorts; it takes some effort.
I hope this explains the question “how does YouTube shorts work?”
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