Freelance writing jobs in Kenya: Finding out how to become a successful freelance writer can be overwhelming at first. Freelance writing is a job anyone with the interest and dedication can do, but it is especially attractive for self-motivated individuals who want more flexibility in their day-to-day lives.
As a freelancer, you can create content as different as articles, blogs, scripts, instruction manuals, technical documents, short stories, and advertisements. If you are considering starting a career as a freelance writer, it is important to learn what the job entails and how to jumpstart your independent business.
A freelance writer can produce different types of content for a wide range of clients across diverse industries. Some freelance writers specialize in a particular niche, while others may write in a variety of categories, including fiction and nonfiction.
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Getting started with freelance writing jobs in Kenya
As a freelance writer, you don’t have to work on location, so freelance writers communicate with clients via phone, email, or video conferencing. Most writers work remotely on their own as independent contractors, but some may work in collaboration with other types of freelancers and full-time, in-house professionals.
Below, I’ll share some tips for getting started as a freelance writer.
1. Research the freelance writing industry
Before you start writing as a freelancer, it is essential to find out everything you can about the industry. Visit websites of established freelance writers and read their biographies, articles, blogs and other content.
Many writers share helpful information about what it takes to be a freelance writer, how they manage their writing businesses, what their writing processes are, where they look for work and how they set their rates.
To learn more about how to get into freelance writing, you can browse opportunities on freelance writing job boards. That will give you an idea about what kind of jobs are available, what employers expect and what current market wages look like.
2. Develop necessary business skills
Freelance writing is a business, and to succeed as a freelancer, you need good organizational and time management skills.
You should implement a set writing routine to work on your projects and have a clear system for keeping track of in-progress, completed and pending projects. Additionally, you must keep track of sent and pending invoices, received payments, writing pitches, job applications and client responses. Many writers also maintain a growing list of writing ideas so they never run out of topics to write about.
3. Ensure you have the tools of the trade
You will need a laptop or a desktop computer equipped with a writing program, a task management program and photo-editing software, since freelance writers often have to include images with their content.
It is important to set up a website to showcase your writing samples, a business email account, a phone and a video conferencing account. You will also need a bank account and an online payment service account to receive remuneration from your clients.
4. Understand current writing conventions
There are different conventions to follow for different types of writing. In online writing, for instance, it is typical to include helpful links to other articles and use headlines and short paragraphs to make content easily scannable. The way you write and format a article is different from how you would write and present a blog or an academic paper.
You will need to know how to research an array of topics and cite your sources. It is also important to know how to catch readers’ attention and write in a style that will keep them glued to your article till the end.
5. Work on improving your writing skills
Even if you are a good writer, there is always room for improvement. Read extensively. You can learn a lot about sentence construction, vocabulary, avoiding fillers, including evocative details and much more from reading other people’s writing. Read things relevant to your professional niche, but also read widely outside of it.
Write constantly. The more you practice, the more you will improve.
6. Decide on a writing niche
As a freelance writer, you can pursue business writing, speech writing, video script writing, newsletter writing, copywriting, technical writing, journalism and more. You can write about pets, babies, antiques, comics, health products, food, art, architecture, science—the possibilities are endless. But pick one or two topics that catch your interest and concentrate on those first.
Once you get established as a freelance writer and are better able to manage your time, you can expand the scope of your content production to other niches.
7. Create a writing portfolio
A well-presented and current writing portfolio is extremely important for your freelance writing business. Set up a professional website where you can upload and stylishly present your work samples. Depending on your preference and knowledge, you can include articles in a specific niche or content covering a variety of subjects.
If you don’t have professionally published clips, write the type of content potential clients will want to commission and showcase it on your website. You can also start a blog to compile clips about the topics that interest you.
8. Market your writing
Marketing your writing services is an essential component of being a freelance writer. Having a professional website and a blog will help with your marketing efforts, and creating content regularly will improve your ranking in search engine results.
On your website, include a page detailing the writing services you offer, a page informing clients who you are and how you are qualified to help them, a portfolio with your writing samples and a contact page to make it easy for clients to get in touch with you.
You can use social media and business networking sites to market your services by posting links to your latest published articles or blogs and providing updates on your availability. Social media also helps you stay updated on industry developments and job opportunities. You might also consider writing guest posts for other writers or hosting their writing on your site.
9. Find freelance writing jobs
Many freelance writing opportunities can be accessed online. Visit job boards that update their listings daily and look for work that seems interesting and offers decent pay. Also, look for jobs on business networking sites and social media. Additionally, you can pitch on magazines and online journals and even send cold pitches to companies.
We got a number of posts explaining where you can find freelance writing sites for ease of landing your next freelance writing jobs in kenya.
Before submitting your job applications or article pitches, spend some time researching the companies. It is important to check if they hire freelance writers regularly and to discern how writers have rated working with them. Also, review the content on their websites to get a better idea of their writing requirements. Customize each application to the job’s requirements and include the appropriate writing samples.
Our final thoughts
Freelancing is a lucrative field with an average wage of $24 per hour though it varies depending on the type of writing that you do and the efficiency of your business. Technical writers tend to earn more than those who write novels and blog posts. In a nut shell earnings do vary depending on how witty you are and the way you will maneuver within the industry.
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